Big Data Innovation, Issue 7

Where we look at the ways the Yahoo uses data to place adverts on their sites


Welcome to Issue 7 of Big Data Innovation.

One of the aspects of Big Data that has held most resonance with companies has been its potential in marketing. Com- panies maintaining a knowl- edge of their customer base is one of the most important as- pects of any data programme, this is likely to ring true for the foreseeable future.

This is why this issue is themed around how companies are using Big Data in their mar- keting and some of the dis- cussions that have surfaced from this.

Chris Towers talks us through how knowledge is power in marketing and how Big Data has given marketers more power than ever.

We look at a recent report that suggests that marketers are not doing enough in their Big Data efforts. Heather James investigates and gives us her take on why this is the case and what can be done to improve the situation.

As Yahoo! has found it’s feet again, Simon Barton looks at how Eric Bax from the com- pany is using advertising to make their sites more beauti-

ful as well as profitable.

Twitter has long been the launching pad for music acts and a new record label, 300, are using big data to look for new acts on this platform, Roisin O’Flaherty reports on this new form of finding talent.

How are industries person- alizing your experiences and what data are they using? Daniel Miller takes a look.

Away from marketing we also have Damien Saunder (for- merly Demaj) showing us how he is using an innovative vis- ualisation technique to show player movements in tennis.

Hadoop has long been the foundation on which Big Data initiatives are built, we look at how a cloud based service compares to a bare-metal option after a recent Accenture report.


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